The fashion industry in the United Kingdom has always been vibrant and diverse, with a rich history of producing talented and creative designers While established brands such as Burberry, Alexander McQueen, and Vivienne Westwood continue to dominate the fashion scene, there are also a number of newer and emerging designer brands that are making a name for themselves in the UK.
Here are some of the best new designer brands in the UK that you should have on your radar:
1 **Rixo**
Rixo is a London-based brand founded by Henrietta Rix and Orlagh McCloskey in 2015 Known for its vintage-inspired prints and feminine designs, Rixo has quickly become a favorite among fashion influencers and celebrities The brand offers a range of clothing, from silk dresses to blouses and skirts, all featuring their signature bold prints Rixo has been featured in numerous fashion magazines and has gained a cult following for its unique and playful aesthetic.
2 **Rejina Pyo**
Rejina Pyo is a South Korean-born, London-based designer who launched her eponymous label in 2014 Pyo’s designs are known for their modern silhouettes, unexpected details, and whimsical color palette Her collections often feature sculptural shapes, oversized buttons, and asymmetric hemlines, creating a sense of effortless sophistication Rejina Pyo has quickly gained a loyal following and has been recognized for her innovative and forward-thinking designs.
3 **Owa Yurika**
Owa Yurika is a luxury footwear brand founded by Central Saint Martins graduate Owa Florence in 2018 The brand combines traditional craftsmanship with modern design elements to create unique and eye-catching shoes Owa Yurika’s collections feature bold colors, sculptural heels, and unexpected materials, making them stand out in a crowd The brand’s commitment to sustainability and ethical production practices also sets it apart in the competitive world of fashion.
4 **Shrimps**
Shrimps is a London-based brand founded by designer Hannah Weiland in 2013 The brand is known for its faux fur coats and accessories, which have become a must-have for fashion insiders Shrimps’ designs are playful and whimsical, often featuring colorful embellishments and quirky details best new designer brands uk. The brand has been embraced by the fashion community for its bold and irreverent approach to luxury fashion, and has been worn by celebrities such as Alexa Chung and Daisy Lowe.
5 **Peter Do**
Peter Do is a rising star in the London fashion scene, known for his minimalist yet sculptural designs The Central Saint Martins graduate launched his eponymous brand in 2018, and has quickly gained recognition for his precise tailoring and innovative silhouettes Peter Do’s collections often feature oversized blazers, structured dresses, and sleek separates, all crafted from luxurious fabrics The brand has been praised for its meticulous attention to detail and unique take on contemporary fashion.
6 **Charlotte Knowles**
Charlotte Knowles is a London-based designer who co-founded the brand Charlotte Knowles with partner Alexandre Arsenault in 2018 The brand is known for its edgy and unconventional designs, which often feature unexpected cutouts, sheer fabrics, and bold prints Charlotte Knowles’ collections blur the lines between femininity and masculinity, creating a sense of empowerment and self-expression The brand has been embraced by the fashion community for its subversive take on contemporary fashion and its fearless approach to design.
7 **Simone Rocha**
While not exactly a new brand, Simone Rocha has quickly established herself as one of the most exciting and innovative designers in the UK The Dublin-born, London-based designer launched her eponymous label in 2010, and has since gained a loyal following for her romantic and ethereal designs Simone Rocha’s collections often feature intricate embroidery, delicate fabrics, and voluminous silhouettes, creating a sense of dreamy femininity The brand has been worn by celebrities such as Rihanna and Keira Knightley, and has been featured in top fashion publications around the world.
These are just a few of the best new designer brands in the UK that are pushing boundaries and redefining the fashion landscape Whether you’re a fan of classic elegance, bold prints, or avant-garde designs, there’s something for everyone among these talented and innovative designers With their fresh perspectives and fearless creativity, these brands are sure to make a lasting impact on the fashion industry for years to come.